Our Readers: Consumer
Our readers use the magazine as their reference to learn about new products and to determine which to buy.
82% keep the magazine for future reference. 82% visited an advertiser’s Web site. 75% have at least a bachelor’s degree. 73% keep the magazine for more than six months. 66% purchased/ordered a product or service. 47% earn more than $75,000. 13% keep the magazine for more than three years.
