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How-to Guide and Buyer's Guide

Position your products and services on the leading edge with an ad in Smartphone & Pocket PC magazine’s How-To Guide and Buyer’s Guide.

Both publications are vital resources for new and experienced users of Smartphones and Pocket PCs. We offer a special Showcase Section where readers can learn about your company in a detailed and unique format.

This section:
  • Is ideal for smaller advertisers or for giving your display ad higher visibility.
  • Presents information about your product and company in a formatted, directory style.
  • Secures your position with a bonus enhanced listing online for one month.

    $595 secures your Showcase spot in the How-To Guide PLUS an enhanced listing for one month in the online Encyclopedia of Software and Accessories in the fall. Or, a special combo rate of $1,095 secures placement in both the How-To Guide and Buyer’s Guide.

    All we’ll need is:
  • Your color logo (300 dpi, vector, jpg, tif or eps).
  • 50 words describing your software, accessory or service.
  • Contact information for readers (name, phone, e-mail, Web site).
  • Contact information for us (whom to call if we have a question about the Showcase ad).

    Take advantage of an advertorial feature. Best of all, it's FREE!
    Buy a 3X advertising program in any three issues of the magazine and earn a full-page advertorial across from one of your full-page ads in the How-To Guide.

    Your full-page advertorial feature:
  • Presents information about your product and company in an editorial format, edited and styled to Smartphone & Pocket PC standards.
  • Stands out from other ads in the magazine.
  • Comes in a PDF format for you to conveniently reprint or e-mail with your promotional literature.

    • How-To Guide deadlines
    Space reservation/payment due:
      June 25, 2008
    Materials due:
      July 3, 2008

    Buyer’s Guide deadlines
    Space reservation/payment due:
      Oct 8, 2008
    Materials due:
      Oct 16, 2008

    		 Results from internal research show that our readers are influential:
      94% have recommended Smartphone and Pocket PC-related products or services to their colleagues or friends.
      62% plan to purchase handheld equipment in the next year.
      58% have recommended these products or services to at least four or more people.
      43% are involved in purchasing decisions of handheld products in their company.

    View these great opportunities, ideal for smaller advertisers:

    1.) View detailed information on Full Page Advertorials in the How-To Guide

    2.) View detailed information on Half Page Advertorials in the How-To Guide

    3.) View detailed information on Showcase Ad Placement in the How-To Guide and Buyer's Guide